Lot 356

Hershey 2024

1916 Pierce-Arrow Model 38-C-4 Five-Passenger Touring

{{lr.item.text}}

$75,000 - $100,000 USD 

United States | Hershey, Pennsylvania

{{internetCurrentBid}}

{{internetTimeLeft}}

Available Lots Inquire Register to bid

language
Chassis No.
37294
Engine No.
C4 3037
Documents
US Title
To be offered on Thursday, 10 October 2024
  • A genuine example with its original coachwork
  • Never fully restored; excellent patina throughout
  • Well-known history, including single ownership for over 65 years
  • CCCA Full Classic
Please note that this lot is titled as a 1917.

One of just 14 surviving touring cars on the Model 38-C-4 chassis, this car amply reflects the prestige of Pierce-Arrow, with its potent six-cylinder engine and handsomely designed cast aluminum coachwork.

According to former owner and noted Pierce-Arrow specialist Pat Craig, the car’s earliest known owner was Frank B. Cox of California, a well-known collector of the time best remembered for winning Best of Show at the 1957 Pebble Beach Concours d’Elegance with his Rolls-Royce Phantom III. Mr. Cox later sold the Pierce to Richard Squires of Hughson, who also treasured the car—so much so that, while once in financial straits, he sold it to Edmund Gibes of Wisconsin, only to buy it back as soon as his situation improved, after which he kept it for over 50 years. During that time it was shown in the Antique Automobile Club of America competition in 1964, winning its First Junior at Santa Clara, and remained in regular use in West Coast events for decades. In 1998 it received the R. Vale Faro Trophy as the most original car exhibited at the PAS National Meet in Washington State.

After finally leaving Mr. Squires' hands, the car passed to Royalee Schertle, and in 2015 to Mr. Craig, from whom the consignor acquired it for his own impressive collection in 2015.

The Pierce has never been fully restored, only fixed-up as necessary over the years. It still retains much of its original factory finishes throughout, with much patina visible to the maroon and black paintwork, and the black leather interior protected by period canvas “summer covers.” Well-equipped as was the style at the time, it is outfitted with Westinghouse air shock absorbers and a Boyce Moto Meter, and includes a full set of side curtains.

Long enjoyed in AACA events, this model is now also recognized as a Full Classic by the Classic Car Club of America, and thus a wide range of activities are open to the next proud owner of this regal Pierce, a handsome piece of quality engineering, well-kept and much-loved.